This story was inspired by a photo taken from a collection of stock photos. Click here to see them.
Helen had been a spokes-model for nearly five years now. She felt certain that anything she held would benefit by her just being in the same shot with it. She never dreamed that she’d face a challenge as great as she did that fateful October day.
“It’s a piece of bread!” She felt her fingernails digging into her palms, but the sensation was distant.
Sully shook his head. “It’s Toaster Toast. The new client feels like it will blow the roof off of the breakfast food market.” He pointed to the white square. “Look, you can do this. I have faith in you.”
“I was patient when you had me sell Instant Water. I gritted my teeth when you put me on the Raisin Magic kit. They were just selling old grapes for crying out loud. I put my reputation on the line when you give me this kind of crap.” She unscrewed the lid from her Smart Water and took a long swallow. She instantly felt smarter.
“If we didn’t trust you then we wouldn’t do this.” He put a hand on her shoulder. “This may seem silly to you and me, but we need to think of the big picture. If you’d come to my grandfather fifty years ago, when he started this company, and told him that there would be a market for powdered juice aimed at kids or that they’d put squares of chocolate in breakfast cereal he would have laughed you out of the room. Our job isn’t to judge our clients or their consumers. It’s to take their ideas and make sure that they sell, sell, sell.”
She looked down at the floor for a heartbeat and then back up. The million watt smile was back on her face. “Okay, I can do this.” Moments later she was in front of the camera, and once again when people saw her face and how much she obviously loved the product, they bought it in droves.